MOUNTAIN VIEW, California, USA, January 21, 2022. Women in Localization (W.L.), the leading professional organization for women in the localization industry, is proud to announce their 2022 Board of Directors and Global Sponsors. These individuals and organizations are vital in advancing this global community of women and the localization industry....
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SEO translation for leading office supplies and workplace solutions distributor
The acronym SEO has recently become the so-called “Buzz word” in the field of marketing and translation or localization. Therefore, it was also necessary for our translation company to capture the trend of specialized translations in the area of search engine optimization (SEO). We have been studying SEO practices for...
Why do we need translators in the age of artificial intelligence and neural translators?
The article is addressed to all people who use translation services such as Google Translate, but also to translators and students of translation. Translators, or, if you prefer, web applications generating machine translations, are certainly one of the most successful services offered by technology companies such as Google, Microsoft, Apple,...
Language in marketing communication
Excerpt from an interview published in the Marketing magazine Strategie. In today’s globalized world, there is a need translate ad texts into consumer language? Isn’t it enough to keep the texts in English, which is understood by an increasing number of customers? Jakub Absolon, co-owner of the translation company ASAP-translation.com, also says that....