Blog

Women in Localization Announces 2022 Board and Sponsors

MOUNTAIN VIEW, California, USA, January 21, 2022. Women in Localization (W.L.), the leading professional organization for women in the localization industry, is proud to announce their 2022 Board of Directors and Global Sponsors. These individuals and organizations are vital in advancing this global community of women and the localization industry....

Language in marketing communication

Excerpt from an interview published in the Marketing magazine Strategie. In today’s globalized world, there is a need translate ad texts into consumer language? Isn’t it enough to keep the texts in English, which is understood by an increasing number of customers? Jakub Absolon, co-owner of the translation company ASAP-translation.com, also says that....